I’m not a scientist, nor do I play one on the Internet, let me make that clear. But an interesting article in today’s Wall Street Journal suggests that our current approach to Omnicron may be all wrong (“Slow the Spread? Speeding it may be safer.” - Vivek Ramaswamy and Apoorva Ramaswamy).
This is a highly simplified summary, but the theory boils down to this: By trying to avoid what is for most people a milder variant of the disease, we are stopping our immune systems from adapting to it and improving our protection against Covid overall. As a result, we are increasing our vulnerability to the next superstrain that may emerge.
When businesses habitually avoid relatively low-level risk by, for example, not updating products and processes, or rejecting new ideas in favor of “not rocking the boat”, they inadvertently expose themselves to a much bigger risk – getting squashed by a disruptor they hadn’t seen coming.
This morning, ask yourself this: Is an abundance of caution (or is that an abundance of fear) in our business now actually going to kill us in the long run?
Copyright, Hamish Mackenzie 2022
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