Attract your ideal customers
Customers don’t want to be sold to. They want to be understood, served and delighted. I can help you become a source of unique customer value.
​
How do you turn customers into a voluntary salesforce?
​
Average kills businesses. Customers don’t put up with ”meh” experiences anymore. The good news is, standing out in your market doesn’t have to be difficult or expensive. The bar to becoming extraordinary is surprisingly low.
​
Understand. Serve. Delight.
-
Focusing your messaging on the outcomes you enable will ensure your customers feel understood.
-
Delivering with consistent excellence and dealing with problems attentively will make them feel served.
-
Adding inexpensive but unexpected additional value will delight them – and inspire them to recruit new customers for you.
We can work together in 4 ways
NOTE: I can work with you at your offices, online or at the Drivers & Business Club, Munich (https://www.driversclub.biz)
1-day Workshop
One day or two half-days, fixed fee, max. 8 attendees
In just a few hours, I’ll guide you through a proven process for identifying your ideal customers, crafting an irresistible value proposition, and structuring a compelling story for your key audience(s).
This workshop is for you if you:
​
-
Think your positioning is not compelling enough.
-
Don’t feel you have a clear differentiator.
-
Want to find new, inexpensive ways of adding value.
-
Need to lower your cost of customer acquisition.
-
Feel you are not aligned internally on your value.
Consulting
Customized scope, duration and investment, for CEOs and senior executives.
I’ll work with you more closely over a longer period. Together, we’ll find ways to find or add customer value, align on it internally, and consistently communicate it in a compelling way.
This engagement is for you if you need help to:
​
-
Create your customer value proposition and messaging.
-
Improve the effectiveness of your marketing.
-
Uncover inexpensive new sources of customer value.
-
Align execution across sales, marketing and service.
-
Engage and recruit key customers as sales multipliers.
Advisory
Fixed monthly retainer, 3-month minimum, CEOs and up to 2 other executives
As a CEO or senior executive, sometimes you just need an experienced, independent sounding board or sparring partner to address a specific challenge you’re facing.
As your executive advisor, I will be an on-call voice of reason no matter what the situation. I can also help you prepare for board meetings, get ready for difficult conversations, and negotiate better deals.