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Prioritise your priorities.
My mentor Dr. Alan Weiss is right when he says that time is a priority not a resource. In other words, people who say they don’t have...

Hamish Mackenzie
1 min read


What's with the attitude?
Yes, you need to understand your customer. But here’s a news flash: Survey respondents tell lies. Worse still, some of them think they’re...

Hamish Mackenzie
1 min read
I'm not you. Which is good.
One of the more annoying things about what I do is being asked why I think I'm right about a business issue when I know nothing about the...

Hamish Mackenzie
1 min read
The power of targeting.
A few weeks ago, I was helping a sales manager try out account-based marketing for the first time. There was a particular prospect he had...

Hamish Mackenzie
1 min read
The first rule of positioning.
The approach most businesses take to positioning is to think about where they fit in the market. That's fine as a sanity check later, but...

Hamish Mackenzie
1 min read


Little differences.
The "Shinkansen" bullet trains in Japan have reversible seats. Every time a train reaches its final destination, a team of cleaners move...

Hamish Mackenzie
1 min read
Performance upgrade.
Businesses and careers can survive poor personal performance. That doesn’t mean they should have to. And if survival is your primary...

Hamish Mackenzie
1 min read
Underwhelming
The Lufthansa Business lounge at Düsseldorf airport during the evening rush hour is always packed. Finding a seat is often a challenge,...

Hamish Mackenzie
1 min read
Why so defensive?
When it comes to professional sports, I believe that attack is often the the best form of defence. This was illustrated perfectly by...

Hamish Mackenzie
2 min read


Better than you think.
I go running around three times a week. I'm not exactly built for it and nobody would describe me as fast. So, when I registered for a 5K...

Hamish Mackenzie
1 min read
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