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Simple, not easy.
It's biotech positioning week! This is the first in a series of excerpts from my forthcoming ebook: "Biotech Positioning for Growth &...

Hamish Mackenzie
1 min read


Positioned to Sell
Sales is still a dirty word for many people. Perhaps that’s not surprising, when you realize how many people are still doing it badly –...

Hamish Mackenzie
1 min read


Dead arm strategy
Dead arm disease is something that affects wine grape vines. A fungus infects one part of the vine and causes it to wither and die. But...

Hamish Mackenzie
1 min read


Decide and act, adjust later
As the recovery gets underway, many organizations will need to make a new set of important decisions. How fast to get furloughed staff...

Hamish Mackenzie
1 min read


Choose what to fix.
Before you let someone tell you your business model is permanently broken because of Covid-19, take the time to ask: Is it really? Of...

Hamish Mackenzie
1 min read


Stop involving everyone in everything.
There are several mistakes that most companies are continuing to make when it comes to meetings, whether online, in-person or a mixture...

Hamish Mackenzie
1 min read


Reacting is for losers
The vast majority of businesses find themselves having to react - with varying levels of panic - to the disruption that the current...

Hamish Mackenzie
1 min read


Don't Panic
Three things any business should not be doing right now: 1) Panicking 2) Cancelling all investments 3) Being inflexible Three things they...

Hamish Mackenzie
1 min read


Heroes
I was fortunate enough to be a guest of Audi at yesterday's Bayern Munich game against Augsburg. I was even more fortunate to meet...

Hamish Mackenzie
1 min read
How sick are you?
We have a daughter with a chronic illness, so we spend a lot of time in hospitals, clinics and doctors’ offices. One thing I’ve noticed...

Hamish Mackenzie
2 min read
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