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Hamish Mackenzie
2 min read
Early Warning Systems.
Last week’s floods in north-west Germany had a disastrous impact on a few unfortunate small towns and villages. The event was defined by...
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Hamish Mackenzie
2 min read
Always take no for an answer.
One of my favorite books is “Never split the Difference” by ex-FBI hostage negotiator Chris Voss. And one of my favorite concepts from...
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Hamish Mackenzie
1 min read
Happy-ish is where the gold is
Most customer service surveys are a complete waste of time and money. They are usually too long, try to cover too many issues, and...
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Hamish Mackenzie
3 min read
The value of a value proposition.
A value proposition is simply a statement of the outcome your product or service delivers for your ideal customer. It’s not a new concept...
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Hamish Mackenzie
3 min read
Differentiate without flushing.
In addition to the tragic human toll, the pandemic has killed off a lot of businesses. As a result, the average strength of those left...
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Hamish Mackenzie
2 min read
3 Inexpensive Innovation Ideas
Most organizations seem to believe innovation is all about disrupting business models, adding new features to products, or launching a...
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Hamish Mackenzie
2 min read
Unignorable
Love him or hate him, Donald Trump is very difficult to ignore. He will never be forgotten, second term or not. And in business, just as...
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Hamish Mackenzie
1 min read
Stop or go?
Not many people are reckless enough to run a red light, putting themselves and others in danger. But occasionally, we’re all faced with a...
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
Hamish Mackenzie
1 min read
Forget the "new normal"
Can we please all agree to stop talking about the "new normal"? It's a mirage. All there is and will be is constant change, which may...
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Hamish Mackenzie
1 min read
Embrace hybrid working
We should have all realized by now that neither 100% work at home nor 100% work at the office is a good state of affairs for most...
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