When ordering processes go wrong.
I recently experienced the following as a customer:
I made an enquiry about a product and was quoted a price.
I placed the order and was promised delivery.
Delivery didn't happen.
I sent a reminder about the order, and was promised delivery again.
Delivery didn't happen, again.
I made a final order request, and delivery happened, but the price was double what I was originally quoted.
How well is your order process working in the real world?
When was the last time you tested it from the customer's perspective?
As a business owner, you should be doing this at least twice a year.
If you'd like some tips about how to do it effectively, contact me.
Copyright, Hamish Mackenzie 2019
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